Ownership
Franchising may be the right choice for entrepreneurs interested in running their own business with a proven success model and a national company behind them.
Why should someone consider purchasing a franchise? What are the benefits?
Diane Gibson, president and founder of Craters & Freighters, headquartered in Golden, Colorado, can provide key benefits and tips for selecting a franchise opportunity. In 20 years, Craters & Freighters has expanded into hundreds of markets and has sold 67 franchises across the nation.
The Reasons to Consider Franchising
Starting a franchise format business can eliminate some of the risk of opening an independent business because the concept, brand and name recognition have already been established. The new franchise is the beneficiary of the years of experience of those in support positions at the home office and of all the franchisees that have gone before them.
The corporate team is in place to initially provide support in launching the business that includes forecasting and planning for business opening expenses, identifying a location, space planning, shop equipment, supply and inventory purchasing, staffing and training on a broad range of topics key to administering the daily operations of the business. Many more support functions are furnished throughout the life of the franchise pertaining to growing the business and its ongoing operations.
The Craters & Freighters network provides a distinct advantage over any would be competitor. Instead of being an independent business operation, the new franchise owner directly benefits from the services provided by the Craters & Freighters network of locations. The network provides a big competitive edge allowing our franchise owners to operate as a team.
And finally, a franchisee has an additional advantages in controlling cost of goods as the combined spend of the system is used to negotiate discounted prices for goods and services on behalf of the franchisee.
Craters & Freighters is the right choice as our ownership benefits provide:
Franchise Support
Our twenty years of operational history has given us the capability to offer stellar franchise support. There are many facets to franchise support and we are proud of our effort to help our branches succeed.
eBusiness Management Software
The eBusiness Management System is proprietary software developed exclusively for Craters & Freighters that assists you in running the day-to-day operation of your business including customer relations management, financial & business reports, cost and pricing reports, and all aspects of transportation and logistics. It's a sophisticated management tool to help you run your business, giving you the time to nurture it.
In House Engineering Services
Franchise owners have easy access to our in-house crate-engineering department that will design, AutoCAD, quote, and provide material cut sheets for the even the most complicated crates.
Insurance Programs
One of the most critical issues in the transportation business is the risk of a shipment being lost or damaged in transit. Craters & Freighters franchisees have the most comprehensive insurance programs existing in the industry. The business is so unique; we don't rely on standard forms of insurance but have worked with the same insurance company for nearly 15 years to develop an exclusive program that limits the customary risks of the industry.
Brand Identity
Craters & Freighters has worked diligently over the past nineteen years to build a name and reputation that is second to none. We are well known throughout many industries for having the expertise that delivers. The company continues to rapidly widen its industry base, enhance its brand, and is the leader in solving logistics problems.
Marketing, Advertising & Promotion
Each owner is supported by our in-house marketing department and public relations firm to develop individual franchise marketing strategies, taking into account the strengths and weaknesses of the owners marketing capabilities and variation of each territory.
eMarketing
Internet advertising on various search engines, web directories, and social media sites is also a crucial part in marketing any business today. The marketing department will research and implement a comprehensive local eMarketing program and work directly with owners on making their business stand out on the World Wide Web.
Dynamic Center Opening Marketing Program
Corporate headquarters assists new franchise owners in launching their new Craters & Freighters franchise with a targeted marketing and public relations campaign geared to generate awareness of, and interest in, the new location.
Opening Assistance
Corporate headquarters' personnel provide expertise and on-site assistance to help fine-tune everything from operational matters to sales call procedures.
Sales Support
Collateral information, marketing materials, and computer-assisted drafting (CAD) drawings of crates designed specifically for customers are provided. The national account program, with headquarters as the single point of contact, generates regular revenue for franchises.
Craters & Freighters Global Logistics
As a sister company, Craters & Freighters Global Logistics captures large national account business and employs the services of the franchise community whenever possible to accomplish its shipments. The national account program, with headquarters as the single point of contact, generates regular revenue for franchises.
Meetings, Seminars, Regionals & Conventions
Our communication strategy seeks to keep you informed in all phases of the operation of your franchise business. Our job is to perform as a clearinghouse for opinions, ideas, thoughts, and innovations from the real pros, those of you in the field. There are many opportunities to meet with other location owners and home office staff. The information exchanged at these meetings is extremely valuable.
Large Trade Areas
Our goal to have you succeed overrides the lure to sell a large number of franchises. Therefore, with the exception of very large cities, the company offers you an entire major metropolitan city and surrounding area in which to operate your business.
Economies of Scale
Our franchise owners unite to exploit the benefit of their collective purchasing power. From discounted freight rates to purchasing packaging supplies and materials, the power of numbers helps you keep your franchise operating costs down and profits up.
Networking Advantage
Craters & Freighters team members in brick & mortar locations across the nation give a franchise owner a nationwide network of agents that can pick-up, pack and crate, insure and transport inbound shipments for your local clients. They also participate as delivery agents for shipments that are too difficult, sensitive, or valuable for the delivery to be left up to a common carrier. There are other substantial benefits the network provides such as the opportunity to turn the company at the delivery address into a valued client.
These are just a few of the advantages to becoming a Craters & Freighters Franchise owner!
Request information on becoming part of the Craters & Freighters team!